This project for Spectrum Magazine focuses on the journey to fully transform the website. A longtime coming, the prior Spectrum website served as a placeholder for events and announcements. I aimed to build a site that properly represented the community's growth, creativity, and inclusivity. The website redesign has already led to significant increases in magazine submissions, site visits, and membership.

Four years of growth across a variety of design mediums

In my first act as President, I set out to redesign the organization's most important asset: its website. Unlike its single-page predecessor, the new site properly represented the community's growth, creativity, and inclusivity. Refocusing the organization towards the art and their creators. Four months after launch, we saw a significant 27% increase in submissions.

From 2022-2025, I designed spreads for eight editions of Spectrum Magazine. We accepted art, poetry, photography, and creative writing from the Northeastern community. Each edition is completely unique, building a theme and story around the submissions we received. I designed 2-6 spreads for every publication, pairing the submitted visual and written art. Below are my favorite spreads from the past year.

Spectrum allowed me to freely experiment with different mediums and approaches to marketing as we were always looking to increase our membership, art submissions, event attendance, and visibility throughout the university. Below are my favorite poster campaigns.

I held the Social Media Manager position from 2022-2023. In this role I designed organized marketing campaign as well as one-off posts.

Outside of my personal photography featured in the magazine, I shot promotional photos of new editions from 2023-2024. These are my favorites.

Throughout my time at Spectrum Magazine, I became a designer, and competent strategist and a confident leader. We reached record submissions from the Northeastern community, tripled membership, and doubled event attendance. My decision to join Spectrum was the most important decision I made at Northeastern University, leading me into the world of design.