SPECTRUM MAGAZINE

Oversaw a creative organization of twenty-five students while having the freedom to expand my design skillset across graphic, web, and magazine design.

YEAR

2021-2025

ROLE

President
Designer
Content Manager

SCOPE

Management
Strategy
Marketing
Graphic Design
Web Design
Photography

AUDIENCE

Students
Creatives

BRIEF

This project for Spectrum Magazine focuses on the journey to fully transform the website. A longtime coming, the prior Spectrum website served as a placeholder for events and announcements. I aimed to build a site that properly represented the community's growth, creativity, and inclusivity. The website redesign has already led to significant increases in magazine submissions, site visits, and membership.

Four years of growth across a variety of design mediums

WEBSITE

In my first act as President, I set out to redesign the organization's most important asset: its website. Unlike its single-page predecessor, the new site properly represented the community's growth, creativity, and inclusivity. Refocusing the organization towards the art and their creators. Four months after launch, we saw a significant 27% increase in submissions.

Website

MAGAZINE

From 2022-2025, I designed spreads for eight editions of Spectrum Magazine. We accepted art, poetry, photography, and creative writing from the Northeastern community. Each edition is completely unique, building a theme and story around the submissions we received. I designed 2-6 spreads for every publication, pairing the submitted visual and written art. Below are my favorite spreads from the past year.

Magazine

MARKETING

Spectrum allowed me to freely experiment with different mediums and approaches to marketing as we were always looking to increase our membership, art submissions, event attendance, and visibility throughout the university. Below are my favorite poster campaigns.

SOCIAL MEDIA

I held the Social Media Manager position from 2022-2023. In this role I designed organized marketing campaign as well as one-off posts.

PHOTOGRAPHY

Outside of my personal photography featured in the magazine, I shot promotional photos of new editions from 2023-2024. These are my favorites.

THE
OUTCOME

Throughout my time at Spectrum Magazine, I became a designer, and competent strategist and a confident leader. We reached record submissions from the Northeastern community, tripled membership, and doubled event attendance. My decision to join Spectrum was the most important decision I made at Northeastern University, leading me into the world of design.

SPECTRUM MAGAZINE

Oversaw a creative organization of twenty-five students while having the freedom to expand my design skillset across graphic, web, and magazine design.

This project for Spectrum Magazine focuses on the journey to fully transform the website. A longtime coming, the prior Spectrum website served as a placeholder for events and announcements. I aimed to build a site that properly represented the community's growth, creativity, and inclusivity. The website redesign has already led to significant increases in magazine submissions, site visits, and membership.

SCOPE

UI/UX Design

ROLE

President
Designer

YEAR

2023

reinventing the FACE of our creative community

THE
CHALLENGE

The Spectrum website redesign aimed to capture the vibrancy and creativity of our community. Our mission prioritized, displaying our openness/inclusivity, enhancing organizational visibility, and improving the experiencing of submitting art to the magazine.

Our project began with the development of a comprehensive site map and information architecture, optimizing content flow and ensuring an intuitive user experience. By meticulously defining the hierarchy and placement of each element, we significantly accelerated the design process. Although the site structure was straightforward, this systematic approach proved invaluable. It streamlined our immediate workflow and established a scalable foundation for future expansions. The resulting architecture serves as a robust blueprint, enabling seamless navigation and setting the stage for a user-centric design.

Next, we began building lo-fis of each page following brand guidelines while simultaneously defining a holistic design system for all future digital assets. From there we moved directly into designing in Wix as we understood that specifics of our hi-fidelity vision would be restricted by the web builder.

THE
OUTCOME

Four months after deployment, the redesign has already yielded exciting results, with a 36% increase in site visits and a 27% boost in submissions. Our strategic overhaul emphasized our community and submissions, utilizing visually striking art to craft a compelling aesthetic. Additionally, we officially defined our ui design system, ensuring a refined and intuitive user experience. Most importantly, I can confidently say that our website accurately represents the soul of Spectrum.